“OUAI MEANS YES, IN THAT CASUAL, PARISIAN WAY. IT’S ABOUT SAYING YES TO REAL HAIR FOR REAL LIFE. AND TO LOOKING CHIC, NO MATTER HOW MANY FOLLOWERS YOU HAVE.”
Jen Atkin founder of OUAI
‘‘Haircare has become so serious. With OUAI, I wanted to create a “breath of fresh hair”—a line for real life, for real women. Luxury products that are simple, affordable, and classic in a world full of loud noise. I didn’t want to work with a giant haircare company or make those elaborate, unrealistic advertising campaigns. I was lucky to partner with investors who understood my vision and collaborate with industry experts in design and formulation.’’ - Jen Atkin
AIR DRY FOAM
Air Dry Foam is here to revolutionize your air dry. Our innovative wash & wear formula enhances and encourages your natural wave patterns for more consistency, softens strands, fights frizz and adds definition. Oh and it's infused with Kale Extract for touchable texture that lasts.